This website, and the accompanying social media accounts (e.g., Instagram and Twitter (@logoroster_) serve as a database specifically focused on athlete logos and related brand elements. The sole purpose of logoroster is to showcase this understudied, but extremely important side of the athlete brand equation, by allowing athletes and fans alike to examine the different approaches to this unique endeavor.
Zack P. Pedersen Ph.D.
Assistant Professor – Texas Tech University
I currently teach sport marketing in the Department of Kinesiology and Sport Management at Texas Tech University. My research focuses on the evaluation of various athlete brand elements (e.g., brand marks, brand equity, brand image, etc.). Please contact me at zapeders@ttu.edu or through this website.
Logo Roster 